Leila Hafiz

Leila is the creator of the project

Born in Jeddah, from a Saudi father and an Italian mother, she has always lived her dual origin in great harmony; She is the perfect ambassador between the two cultures, Western and Muslim.

The project, born three years ago, during one of Leila's trips to Jeddah. While being with her girlfriends who, like many other times, asked her about Italy and Italian fashion, Leila realises how wonderful it would be to design an authentic “made in Italy” fashion line for all her Muslim friends, to be able to offer high-quality, Italian-made clothes and accessories, designed specifically for modest women, but also suitable for all women in the world.